Sample Elevator Pitches
It is with words as with sunbeams. The more they are condensed,
the deeper they burn.
– Robert Southey
In my work with would-be entrepreneurs, I have found that one of the
hardest parts of putting together an elevator pitch is that very few
people know what an elevator pitch looks like, much less what an
effective elevator pitch looks like.
With that in mind, let me give
you a couple of examples of elevator pitches with which I am personally
familiar and explain how, and why, they comply with The Nine C’s.
The SalesLogix elevator pitch was written to introduce potential investors,
business partners, and customers to a new software company. The Elevator Pitch
Essentials elevator pitch was written to sell this book to literary agents and
publishers. The personal elevator pitch is one I use to sell myself to potential