Recommended Reading

If you want to learn more about how to be an effective communicator, and why it’s so important, I recommend that you read the following books...

• The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
• How to Get Your Point Across in 30 Seconds or Less by Milo O. Frank
• Presenting to Win by Jerry Weissman

If you want to see how some great writers communicate complex, technical subjects in a way that is understandable by Ordinary People, I recommend that you take a look at the following books...

• The Dinosaur Heresies by Robert Baaker
• A Short History of Nearly Everything by Bill Bryson
• Why Zebras Don't Get Ulcers by Robert Sapolsky

You should also consider reading any of the 20 or so books by Stephen Jay Gould that contain some of his essays that were published in Natural History magazine.