Who Needs An Elevator Pitch?
In this world we live in,
everyone is busy and pressed for time. As a result, an Elevator
Pitch is an essential communication tool that you should possess
regardless of whether you are and what you are selling.
Regardless of whether you are talking to potential investors
or team members, prospective customers or business partners, or
the press, you have to be able to convey your message in a manner
that is both concise and compelling. In a manner that will leave
the listener inclined to want to hear more about your idea.
In the same way that an Elevator Pitch can help an
entrepreneur raise money from a Venture Capitalist or Angel
Investor, an Elevator Pitch can help an intrapreneur -- an
entrepreneur who is working in a corporate setting -- raise money
from a corporate investment committee. These groups want to
understand the same basic things; how you will turn each dollar
they invest into 5 or 10 dollars.
You don’t have to be talking about a product, service, or
business to need an Elevator Pitch; maybe all you have is a
project. How-ever, you still have to be able to sell it to your
boss and enable them to sell it to their boss. You must also know
what to say if you step into an elevator and find yourself
standing next to your CEO and they ask what you are working on.
To be effective, a salesperson must be able to quickly get the
attention of a prospect and then explain how they can make the
prospect’s life easier.
Every consultant must be able to quickly explain to both
prospects and their current clients who they are, what they can do
for them, and how they are already helping them.
Anyone who has invented a new product or technology must be
able to explain what it is and why anyone would buy it.
Anyone who has to raise money to fund a movie, documentary, or
other creative work faces the same basic challenge as an
entrepreneur; they must get the attention of The Audience and then
explain what they will do with the money they are given.
The wealthy and/or influential individuals whose money
attention you are trying to get will have the same time
constraints as a Venture Capitalist or executive. As a result,
anyone who works for a not-for-profit and is trying to fund a
project, building, or other project must possess an effective
Elevator Pitch that explains to potential backers how the world
will benefit from their investment of time or money.
When talking about their book, the author must be able to
quickly explain what is it about and why anyone should buy it.
If you are looking for a job, then you must be able to quickly
ex-plain who you are and what value you can add to an