When To Use An Elevator Pitch
As the name implies, an Elevator
Pitch is designed to be delivered in a elevator. However, you
should be prepared to deliver it in a variety of other social
Bar or Buffet Line
In many cases you have the opportunity to strike up a
conversation with a person standing in front of or behind you in
line. If it turns out that this person can help you, then you have
the length of the line to convince them to keep talking to you.
Every person that staffs a trade show booth must be familiar
with their organization’s Elevator Pitch so they know what to say
if a prospect, analyst, or member of the press walks up to them
and asks, “So what does your company do?”
An Elevator Pitch can be used when you are introduced to
some-one by a friend and that person asks, “So what do you do?” Of
course, it isn’t polite to drone on for five minutes about who you
are and what you are doing. Instead, you must be able to reply
with a concise statement of who you are.
Often you are given the chance to introduce yourself to a
large group of people, some of whom might be able to help you.
That is a great chance to deliver your Elevator Pitch.