Elevator Pitch Definition
When explaining what an elevator pitch is, it is often helpful to
start out with a definition. Given that, here is a brief
definition of an elevator pitch that I like...
An Elevator Pitch is an overview
of a product, service, project, person
or other Solution and is designed to
just get a conversation started.
 Overview
Because the Elevator Pitch is often the first exposure The
Audience may have to you and your Thing, your Elevator Pitch must stay at a
high level and should answer fundamental questions like...
- What is it?
- Who needs it?
- Why should I believe what you say?
Solution
While the term "Elevator Pitch" is usually applied to pitches
by entrepreneurs to Silicon Valley venture capitalists, the basic
idea can help people sell a...
- Product
- Service
- Project
- Person
Just Get a Conversation Started
The goal of an Elevator Pitch isn't to close the deal.
Instead, the goal of an Elevator Pitch is merely to get a
conversation started; to convince The Audience that your Idea is
something they need to know more about.
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